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9 February 2012
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7 April 2010

The Winner of the World Cup is… the Holidaymaker

There has never been a more affordable time to visit South Africa than World Cup year, according to data by The Co-operative Travel.

Surprisingly, in the year that football fans are set to descend on the country in their masses, the cost of a package holiday has fallen on average by 15 per cent, a reduction per person of £239 (year on year) and the largest decrease in cost of any holiday destination.

With the exception of June during the World Cup, costs have fallen due to the increase in flight and hotel capacity thanks to investment ahead of this summer’s World Cup. South Africa’s tourism industry is one of its fastest growing sectors.

The South African government considers tourism a key sector to boost its already impressive economic growth. In fact, the proportion of GDP contributed by tourism is expected to rise to 14% by the year 2014*.

Trevor Davis, Director of Retail Distribution at The Co-operative Travel, said: “This news will be cold comfort for England fans, who will see prices rise during the World Cup, but holiday makers can now visit Rustenburg, site of England’s first match versus the USA, Cape Town and Port Elizabeth, for discounted prices.

“While an official FIFA World Cup ticket starts at $139 (£91), many holiday makers can save double that by booking trips to Durban, Cape Town and other resorts.

“The World Cup has become a real showcase for the country, attracting those looking for a unique break in the sun. Holidaymakers can find amazing bargains and there has never been a better time to visit the country, which offers stunning beaches through to rugged and wild countryside.”

There are a wide variety of packages available to holidaymakers that are looking to explore South Africa. A two week, 3-star bed and breakfast package during early May for two people in Umhlanga, South Africa will cost £2,538.

Notes to editors

*http://www.marketresearch.com/product/display.asp?productid=1532303 Back to top | More The Co-operative Travel stories