4 September 2010
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2 November 2009
Princes launches Hot Pots ready meals
The six-strong range has been re-launched as Princes Hot Pots with bold new packaging to communicate the quality and convenience of the meals. The new range also features improved recipes and two new flavours including sweet ‘n’ sour chicken and vegetarian macaroni cheese.
The complete meals can be microwaved in two minutes and are targeted at consumers that want quick, tasty meals without the hassle of cooking or washing up.
The range, hitting stores now, is being supported by strong in-store promotions and a consumer PR campaign to raise awareness with shoppers and encourage trial.
Neil Brownbill, marketing director for Princes, said: “Until recently this market was dominated by dehydrated pot snacks. Complete meals have already begun to inject value into the market and our research shows that there is a huge opportunity for trusted brands to drive further growth.
“The new Hot Pots outperformed competitor products in blind tastings and the strength of the Princes brand, which is already bought by 70% of UK households, makes them ideally placed to meet consumer demand.”
The Princes Hot Pots range includes Beef Bolognese, Chicken Tikka Masala, Chilli Con Carne, Hot Chicken Curry, Sweet ‘n’ Sour Chicken and Macaroni Cheese.
The meals come in 340g pots with a recommended RSP of £1.29.
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The complete meals can be microwaved in two minutes and are targeted at consumers that want quick, tasty meals without the hassle of cooking or washing up.
The range, hitting stores now, is being supported by strong in-store promotions and a consumer PR campaign to raise awareness with shoppers and encourage trial.
Neil Brownbill, marketing director for Princes, said: “Until recently this market was dominated by dehydrated pot snacks. Complete meals have already begun to inject value into the market and our research shows that there is a huge opportunity for trusted brands to drive further growth.
“The new Hot Pots outperformed competitor products in blind tastings and the strength of the Princes brand, which is already bought by 70% of UK households, makes them ideally placed to meet consumer demand.”
The Princes Hot Pots range includes Beef Bolognese, Chicken Tikka Masala, Chilli Con Carne, Hot Chicken Curry, Sweet ‘n’ Sour Chicken and Macaroni Cheese.
The meals come in 340g pots with a recommended RSP of £1.29.
