9 February 2012
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30 June 2009
Genesis helps boost margins through customised training programme for reseller community
SaaS and mobile specialist Genesis Communications is giving its resellers the ability to generate maximum revenues by shaping their own training programmes on the company’s hosted technology.
Resellers can recommend specific technical topics, which will improve how they sell Genesis’ hosted packages, including SharePoint, CRM and Exchange. These are developed by Genesis into detailed group training days, held every six weeks at Microsoft’s UK headquarters, which include expert software master classes, advice on incorporating the technology into existing business models and how to pitch sales to key business audiences and new vertical markets.
“Rather than force-feeding our resellers a standard training programme, we wanted to make sure every single session is as relevant as possible in terms of focus and depth of detail,” said Adam Cathcart, head of channel development, Genesis Communications.
“Giving the channel control of the training agenda enables our resellers to get the specific information they need to sell as many solutions as possible in a very difficult economic climate, rather than having to sit through sessions on technology they already feel comfortable with bringing to market.”
Genesis’ channel partner programme has seen an 88% increase in sign ups since the launch of its dedicated SaaS Reseller portal in January this year. For more information about becoming a Genesis partner, please visit http://choice.genesis.co.uk
Resellers can recommend specific technical topics, which will improve how they sell Genesis’ hosted packages, including SharePoint, CRM and Exchange. These are developed by Genesis into detailed group training days, held every six weeks at Microsoft’s UK headquarters, which include expert software master classes, advice on incorporating the technology into existing business models and how to pitch sales to key business audiences and new vertical markets.
“Rather than force-feeding our resellers a standard training programme, we wanted to make sure every single session is as relevant as possible in terms of focus and depth of detail,” said Adam Cathcart, head of channel development, Genesis Communications.
“Giving the channel control of the training agenda enables our resellers to get the specific information they need to sell as many solutions as possible in a very difficult economic climate, rather than having to sit through sessions on technology they already feel comfortable with bringing to market.”
Genesis’ channel partner programme has seen an 88% increase in sign ups since the launch of its dedicated SaaS Reseller portal in January this year. For more information about becoming a Genesis partner, please visit http://choice.genesis.co.uk
Notes to editors
Genesis Communications Limited is the largest independent virtual mobile service provider in the UK and a leading independent provider of hosted IT solutions to small and medium-sized enterprises.The company has over 300 employees based in Manchester, Sheffield, Leicester and London and generated revenues of £34m in 2008. In March 2009, Genesis acquired the business of THUS Mobile, which had revenues of £36m per annum and manages the customer base on behalf of Vodafone.
Genesis is now the UK’s largest mobile virtual service provider and provides mobile voice and data solutions to approximately 25,000 customers.
The company has invested in a wholly owned state-of-the-art data centre in Leicester with infrastructure to provide managed services and Software-as-a-Service IT solutions, such as Microsoft hosted Exchange 2007, Microsoft hosted SharePoint 2007, Microsoft Office Communication Server and Microsoft Dynamics CRM 4.
Genesis is the #1 provider of hosted Microsoft Dynamics CRM 4 in the UK.
The company has achieved a total of 8 Microsoft Gold Partner competencies and its objective is to become the leading provider of unified communications and IT solutions to UK small and medium-sized enterprises.
For more information, please visit www.genesis.co.uk. Back to top | More Outsourcery stories
