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13 January 2009
Napolina tomatoes go square
Napolina, the UK’s favourite tomato brand, is launching a new range of Italian tomatoes in handy square cartons.
The new Tetra Pak cartons of chopped and plum tomatoes are perfect for busy cooks.
Once opened, they can be stored in the fridge – ideal if you only need to use a small amount. The new shape and light weight of the cartons makes them easy to store in the kitchen cupboard and carry home from the supermarket.
Grown on the sun-drenched slopes of Italy, Napolina’s tomatoes are famous for their quality and rich, fruity flavour.
For more than 40 years, chefs and home cooks have been using Napolina tomatoes to add a taste of Italy to their soups, starters and sauces. The new cartons of Napolina chopped and plum tomatoes are packed just as full as traditional cans and are available in the canned tomato aisle of selected Tesco and Sainsbury’s supermarkets.
For more information about Napolina and recipe ideas visit www.napolina.com.
The new Tetra Pak cartons of chopped and plum tomatoes are perfect for busy cooks.
Once opened, they can be stored in the fridge – ideal if you only need to use a small amount. The new shape and light weight of the cartons makes them easy to store in the kitchen cupboard and carry home from the supermarket.
Grown on the sun-drenched slopes of Italy, Napolina’s tomatoes are famous for their quality and rich, fruity flavour.
For more than 40 years, chefs and home cooks have been using Napolina tomatoes to add a taste of Italy to their soups, starters and sauces. The new cartons of Napolina chopped and plum tomatoes are packed just as full as traditional cans and are available in the canned tomato aisle of selected Tesco and Sainsbury’s supermarkets.
For more information about Napolina and recipe ideas visit www.napolina.com.
Notes to editors
Did you know?• Napolina is the UK’s favourite tomato brand and leading pasta brand.
• Napolina sells more than 79m cans of tomatoes in the UK each year
• Napolina – which literally translated means ‘Little Naples’ – was founded in Italy more than 40 years ago by Naples businessman Marino Iandiorio.
• The Napolina range is bought by more than a third of all households and contains over 120 products, from Italian tomatoes to pasta, pizzeria, olive oils and pasta sauces (Nielsen Homescan 09.09.08).
• Tetra Recart cartons are light weight, making them efficient to transport. Each carton is made using wood pulp certified by the Forest Stewardship Council (FSC). To find your nearest collection Tetra recycling site, visit www.tetrapakrecycling.co.uk
This story also appeared in:
Woman & HomeThe Telegraph
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