Kleeneze takes its bright ideas to TV

Kleeneze, one of the UK’s largest direct selling companies with over 10,000 self employed distributors, is launching its first TV advertising campaign with a £250,000 media campaign running from 21 September for 4 weeks.

The ad highlights the ‘bright ideas’ that the Kleeneze catalogue delivers to an estimated 2.5 million homes each month.

It will run to coincide with the distribution of its Christmas catalogue, its largest sales opportunity of the year, and emphasises its promise of free, friendly delivery direct to your door.

The ad also promotes its ongoing recruitment campaign to add more distributors to its UK network.

Jamie Stewart, managing director of Kleeneze, said: “This campaign will allow us to support our network of distributors during one of their key selling periods, as well as helping to raise the profile of the Kleeneze brand to customers and potential new recruits.

“We’re benefitting from an increased acceptance of home shopping, as more people shop from home – staying away from the high street.

“At the same time, the recession has made more people realise the genuine opportunity that Kleeneze offers to people looking to earn additional income or find alternative employment.”

The ad was created by Chief Productions of Manchester, media bought through MediaVest Manchester and will be backed by a full PR campaign run by Citypress, highlighting the ‘Kleeneze solution’ to potential recruits. This recently led to Kleeneze being featured in The Sun for its growth in student recruitment and also as part of the newspapers ‘Sunemployment’ campaign aimed at helping Britain back to work.