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4 September 2010
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27 January 2010

Campaign launched to support local traders in Birmingham

A Birmingham businesswoman is asking traders and shoppers to support a campaign to keep spending in the local community.

Debbie Dewar, who has her own Kleeneze business in Coleshill, has launched the campaign as many small businesses face another tough year.

At the same time, the major supermarkets are showing significantly increased profits after a bumper Christmas - Tesco and Sainsbury’s reported a ‘record’ Christmas with Tesco showing a 4.9% increase in like for like sales over the festive period.

Debbie said: “Many small, independent businesses struggled last year while the big national brands and supermarkets continue to undercut them on price and dominate the market.

“In the current economic climate it’s more important than ever to support small businesses and make sure the money earned in the local community is spent there. By making the decision to shop locally this year we can help support the businesses and traders that are part of the fabric of our local community.”

Debbie is a self-employed distributor for Kleeneze who delivers and collects catalogues containing over 2,000 household products and processes orders from customers.

Through Kleeneze, customers have the convenience of a personal shopping service from the comfort of their own home where catalogues and products are delivered straight to their door.

She is encouraging fellow traders to sign up to the campaign by downloading and displaying a ‘Shop Local’ poster, which can be downloaded from www.kleeneze.co.uk/shop-local. The poster spells out the importance of shoppers supporting their local traders, highlighting that it helps to:

- Keep money in the local economy – every £1 spent with a local supplier keeps £1.76 in the local economy (source: New Economics Foundation).

- Give shoppers a personal service and extra care – local business owners know their customers and are able to offer a more personal service.

- Maintain local character - supporting local businesses ensures their survival and maintains the local provision of services and character of local communities.

- Be better for the environment – shopping locally promotes fewer and shorter car journeys and local stores use less CO2 than superstores (sources: DEFRA, Sheffield Hallam University)

Anyone interested in finding out more about the campaign or becoming a Kleeneze distributor can contact Debbie Dewar on 0121 314 6712 or visit www.kleeneze.co.uk/shop-local
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