Award-winning chef gives Kleeneze recipe for success

Award-winning TV chef Nigel Smith is joining forces with Kleeneze to help promote its innovative range of kitchen-wares, with videos and recipes showing customers how to save time and get better results in the kitchen.

Nigel, who runs his own award winning restaurant at Ribby Hall in Lancashire and whose career has included stints working with Albert Roux, Paul Heathcote and Anton Edelmann at the Savoy, has created six recipes specifically for Kleeneze to be featured online at www.kleeneze.co.uk/kitchen and in the new 2010 catalogue, which launches on 17 December alongside a new TV campaign.

The recipes showcase the benefits of a number of Kleeneze cooking aids, including its oven roasting bags, salad dressers and green bags (which keep vegetables fresh by trapping the ethylene gas released when they ripen).

Jamie Stewart, managing director of Kleeneze, says: “Our emphasis has always been on providing innovative products that make life easier. Many professional chefs use these items to help them get the best results and it’s great to have someone of Nigel’s standing to help showcase our range to customers.

“Nigel will also play an important role in supporting our 10,000 distributors across the UK, allowing them to demonstrate the benefits of their products to customers and providing them with some amazing recipes to try out for themselves.”

Nigel’s TV credits include his own series, ‘Nigel Smith Challenges’ and regular appearances on UKTV Food and Granada. He has won Life Magazine’s Chef of the Year and is twice winner of its Restaurant of the Year, as well picking up Taste of Britain and Good Food Guide awards.

Nigel says, “Most recipes focus on the quality of ingredients, but highlighting how to get the most out of the available tools and equipment is just as important when trying to create the perfect meal. The quality of cookware and innovative solutions that Kleeneze provide are excellent and it’s great to be able to show these off at their best.”

The launch of Nigel’s recipes and the new TV campaign coincides with a renewed recruitment drive by Kleeneze which has capacity to add a further 5,000 distributors across the UK in 2010.

Jamie Stewart says, “More people are becoming aware of the opportunity that Kleeneze offers, whether that is for part-time work to top up household income or as an effective way to build your own business with minimal capital investment.

“Raising our profile with initiatives such as this one, help to showcase how our business works and grow our network, as well as to increase the number of customers we serve across the UK.”

People wanting to find out more about becoming a Kleeneze distributor can call Kleeneze on 0844 848 5000 or visit www.kleeneze.co.uk.