La Senza hands Yodel UK delivery brief

High street lingerie chain La Senza has appointed HDN, now trading as Yodel, as its major UK delivery partner for its B2C operation.

The two-year deal will see Yodel deliver in excess of 400,000 parcels annually to customers buying products via La Senza’s website.

Under the new partnership, Yodel will provide a wide range of consumer delivery services, including next day, 48 and 72-hour services as well as Saturday and timed services.

All deliveries will be supported with a full online tracking facility to allow La Senza customer services team to assist in resolving any delivery queries.

Sean Pine, Distributions Director at La Senza, said: “We take a great deal of pride in our award-winning customer service and we need a delivery partner that can support, react and deliver whilst maintaining our high standards at all times as our business continues to grow.

“Yodel was selected based on its extensive range and flexibility of services as well as its proven success in delivering key delivery contracts for major brands.

“We are confident that this partnership will allow us to continue to grow our business in the online retail market.”

Christine Key, Sales Director at Yodel said: “We have worked very closely with the La Senza team since the beginning of the year to put together a delivery service and strategy that meets the company’s specific needs.

“Yodel has an extensive range of consumer informed delivery services and will support La Senza through peak trading periods, such as the build up to Christmas and surrounding major marketing campaigns.

“La Senza has become a well-known name in the UK and has developed a large and loyal customer base - we look forward to helping the business continue to build on this success.”