20 May 2012
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23 September 2010
Playtime for Citypress with HTI win
HTI, the UK’s largest independent designer and manufacturer of children’s toys, has appointed Manchester communications consultancy Citypress to manage its PR brief following a competitive pitch.
The Fleetwood-based business produces top-selling toy ranges, focussing on several high growth areas of the UK’s £2.2bn toy industry, including wheeled, role play, outdoor and everyday toys, and dolls’ prams and pushchairs.
As well as developing products under license from brands such as Peppa Pig, Hello Kitty, Postman Pat and Toy Story, it also operates a portfolio of in-house brands, including the Teamsterz range. With offices in the UK, Hong Kong, mainland China and Germany, its customers include retailers, distributors and mail order companies.
Over 20 per cent of its £66.2m sales are generated from retailer customers outside of the UK, in Europe, the Middle East, Asia, Australasia and the Americas.
Citypress will be promoting HTI’s credentials to its global customer base of retailers and distributors.
Martin Currie, Director of Citypress, explains: “HTI is a real British success story – an established local business that has evolved its proposition to become an international, added-value partner to the global retail sector with a diversified product range and customer base. Its ability to grow sales and profits despite one of the toughest retail climates in decades is testament to its strength and resilience. Our role is to drive awareness of its expertise, investment, product ranges and service capabilities with product buyers and distributors both in the UK and in its target overseas markets.”
John Hutt, Managing Director of HTI, said: “This is an exciting time for HTI. We have some of the most exciting licenses in the toy sector, a portfolio of successful in-house brands, a healthy pipeline of new product development and enhanced capabilities in design and manufacturing. This provides a platform for continued growth. Citypress’ knowledge of the retail and supply chain sectors – combined with its international reach - made them an ideal partner to help us communicate our strengths.”
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The Fleetwood-based business produces top-selling toy ranges, focussing on several high growth areas of the UK’s £2.2bn toy industry, including wheeled, role play, outdoor and everyday toys, and dolls’ prams and pushchairs.
As well as developing products under license from brands such as Peppa Pig, Hello Kitty, Postman Pat and Toy Story, it also operates a portfolio of in-house brands, including the Teamsterz range. With offices in the UK, Hong Kong, mainland China and Germany, its customers include retailers, distributors and mail order companies.
Over 20 per cent of its £66.2m sales are generated from retailer customers outside of the UK, in Europe, the Middle East, Asia, Australasia and the Americas.
Citypress will be promoting HTI’s credentials to its global customer base of retailers and distributors.
Martin Currie, Director of Citypress, explains: “HTI is a real British success story – an established local business that has evolved its proposition to become an international, added-value partner to the global retail sector with a diversified product range and customer base. Its ability to grow sales and profits despite one of the toughest retail climates in decades is testament to its strength and resilience. Our role is to drive awareness of its expertise, investment, product ranges and service capabilities with product buyers and distributors both in the UK and in its target overseas markets.”
John Hutt, Managing Director of HTI, said: “This is an exciting time for HTI. We have some of the most exciting licenses in the toy sector, a portfolio of successful in-house brands, a healthy pipeline of new product development and enhanced capabilities in design and manufacturing. This provides a platform for continued growth. Citypress’ knowledge of the retail and supply chain sectors – combined with its international reach - made them an ideal partner to help us communicate our strengths.”
