'Stop. Think. Brother.' says new campaign

Printer and multifunction machine specialist Brother has launched an integrated campaign, ‘Stop. Think. Brother’, offering excellent deals to end users and supporting its reseller partners by boosting sales of colour and mono printer products.

Brother’s industry research suggests that small businesses are holding onto their machines for longer, resulting in organisations using out-of-date technology which can be more expensive to run and maintain. The campaign highlights the advantages of replacing your machine with a new, faster, compact and more cost efficient model.

‘Stop. Think. Brother’, which is part of a long term push on colour sales, makes it more affordable to give businesses a colour boost. The cost of colour printing has reduced dramatically over the last few years, so there’s never been a better time to purchase a colour model. Brother is offering up to £100 cash back on colour lasers and £30 cash back on colour LED machines. Alternatively, three year warranties are available on mono and colour laser machines.

Brother’s latest range of colour LED machines are ideal for small businesses, with fast speeds of 16 pages per minute – up to four times faster than entry-level printers. In addition, Brother has introduced the world’s first compact colour A3 inkjet all-in-one. This can offer SMEs the chance to produce professional A3 work in an affordable way.

Terry Caulfield, general manager P&S sales, Brother UK, commented: “We’ve made fantastic progress in the colour market – climbing to number five in the colour laser printer market in just two years, but we’re determined to keep improving on this position.

“Our new colour laser range has faster print speeds, a compact footprint and cash back offers. Combined with our new A3 colour inkjets, there is a great incentive for small businesses to replace their machines with new, improved models.

“Ultimately we want customers to automatically think of Brother when choosing a colour product and the reseller channel will be crucial in helping us achieve this goal.”

The advantages of businesses using newer machines are numerous in terms of time and money. Lower price consumables for new models make printers more economical to run and utilising the ‘auto duplex’ feature allows companies to save on paper costs. In addition, Brother’s Energy Star and Blue Angel accreditations demonstrate how businesses can save power and rest assured that machines are more reliable than ever. Another factor to consider is that newer models are easier to set up and simpler to use which may result in less demand for staff training.

As part of the campaign Brother is offering a free lower tray with relevant colour laser products and two packs of A3 glossy paper free of charge with sales of the MFC-5890CN. A range of materials are available to reseller partners to promote the campaign in the form of banners and skyscrapers.

To find out more about the Stop. Think. Brother campaign or becoming a Brother partner, please call 0844 844 9940.