29 July 2010
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9 September 2009
Channel hails Brother campaign as a summer success
A campaign designed to boost summer sales for reseller partners of office tech specialist Brother has been praised for its effectiveness in increasing trade over a traditionally quieter period in the sales calendar.
Over 220 of Brother’s channel partners took up the various offers and incentives available as part of the company’s £300,000 ‘Summer of Colour’ campaign, with 78,000+ supporting direct mail pieces sent out to resellers’ existing and potential customers.
The feedback from individual partners has also been very positive. Toni Gibiino, sales and marketing manager at Xact Document Solutions in Nottingham, commented: “Thanks to the latest campaign from Brother, we’ve seen our highest ever sales figures for its colour multifunction machines – a 150% increase in fact.
“With part of our business being telesales, the supporting marketing materials provided by Brother were crucial to the success of the campaign, enabling us to mail out to customers and put web banners in place before contacting them rather than cold calling. The company made it very easy to order and implement the marketing tools and everything was sent out very quickly once we’d ordered it.
“This year has been tough so far for everyone in the channel and any campaigns designed to make it easier to sell to our customers are always welcome. The Brother campaign has certainly done that. It’s been a great boost to staff morale and to sales and it’s good to see a vendor getting behind its partners in this way.”
Brother will continue its reseller support with regular quarterly trade promotions, which will have a range of initiatives and promotions to enable resellers of all sizes to maximise margins and increase sales in new markets.
Terry Caulfield, head of sales, printing and solutions division, Brother UK commented: “We know what a difficult sales environment we’re currently in, and we’re always looking for new ways to support our channel partners that make a tangible effect on a company’s bottom line.
“The feedback on the Summer of Colour campaign has been tremendous, but we’re very aware that what’s required is continuous support rather than one off incentives. This was just one in a series of campaigns designed to help our resellers increase their Brother sales. Partners will be receiving details of the next campaign soon – we’re in this for the long haul.”
For more information on Brother’s partner campaigns or becoming a Brother partner, please call 0844 844 9940 and select option 3.
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Over 220 of Brother’s channel partners took up the various offers and incentives available as part of the company’s £300,000 ‘Summer of Colour’ campaign, with 78,000+ supporting direct mail pieces sent out to resellers’ existing and potential customers.
The feedback from individual partners has also been very positive. Toni Gibiino, sales and marketing manager at Xact Document Solutions in Nottingham, commented: “Thanks to the latest campaign from Brother, we’ve seen our highest ever sales figures for its colour multifunction machines – a 150% increase in fact.
“With part of our business being telesales, the supporting marketing materials provided by Brother were crucial to the success of the campaign, enabling us to mail out to customers and put web banners in place before contacting them rather than cold calling. The company made it very easy to order and implement the marketing tools and everything was sent out very quickly once we’d ordered it.
“This year has been tough so far for everyone in the channel and any campaigns designed to make it easier to sell to our customers are always welcome. The Brother campaign has certainly done that. It’s been a great boost to staff morale and to sales and it’s good to see a vendor getting behind its partners in this way.”
Brother will continue its reseller support with regular quarterly trade promotions, which will have a range of initiatives and promotions to enable resellers of all sizes to maximise margins and increase sales in new markets.
Terry Caulfield, head of sales, printing and solutions division, Brother UK commented: “We know what a difficult sales environment we’re currently in, and we’re always looking for new ways to support our channel partners that make a tangible effect on a company’s bottom line.
“The feedback on the Summer of Colour campaign has been tremendous, but we’re very aware that what’s required is continuous support rather than one off incentives. This was just one in a series of campaigns designed to help our resellers increase their Brother sales. Partners will be receiving details of the next campaign soon – we’re in this for the long haul.”
For more information on Brother’s partner campaigns or becoming a Brother partner, please call 0844 844 9940 and select option 3.
