29 July 2010
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22 September 2009
Brother arms channel with bespoke market insight
Office technology specialist Brother is providing its resellers with in-depth market intelligence to enable them to shape effective sales strategies during the downturn.
The quarterly Selling Intelligence reports will be available exclusively to its reseller partners, and will provide detailed statistics and information, collated through Brother’s own market research sources, on the UK printer market, key areas of growth, and buying trends across UK companies. This will enable resellers to spot potential sales opportunities amongst their existing customer base, for new or existing products.
Each report will also provide a technical feature focus, which will break down a technology such as wireless or Bluetooth into a practical and informative guide for resellers, together with statistics on buying trends and the types of customers buying printers with this technology.
The reports play an integral role in Brother’s commitment to new and existing reseller partners, which will see the firm continue to support its network with intelligence-based programmes designed to give resellers the data they need to construct sound business plans for their long-term survival.
“Our resellers have an unrivalled knowledge of their local marketplace and their customers’ preferences, so we want to complement this with a useful resource of up to date data they can rely on. Selling Intelligence will provide the wider market picture and buying trends that resellers can use to enhance their own data and develop a foundation for a considered and rational approach to tackling sales,” said Terry Caulfield, general manager P&S sales, Brother UK.
“In the current climate, resellers may be considering introducing new printer ranges such as colour laser or wireless models into their product portfolio, but want to have the market data to justify any major moves. Our reports will provide the intelligence that resellers simply cannot get from local knowledge alone.”
To find out more about Selling Intelligence or becoming a Brother reseller please call 0844 844 9940, and select option 3.
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The quarterly Selling Intelligence reports will be available exclusively to its reseller partners, and will provide detailed statistics and information, collated through Brother’s own market research sources, on the UK printer market, key areas of growth, and buying trends across UK companies. This will enable resellers to spot potential sales opportunities amongst their existing customer base, for new or existing products.
Each report will also provide a technical feature focus, which will break down a technology such as wireless or Bluetooth into a practical and informative guide for resellers, together with statistics on buying trends and the types of customers buying printers with this technology.
The reports play an integral role in Brother’s commitment to new and existing reseller partners, which will see the firm continue to support its network with intelligence-based programmes designed to give resellers the data they need to construct sound business plans for their long-term survival.
“Our resellers have an unrivalled knowledge of their local marketplace and their customers’ preferences, so we want to complement this with a useful resource of up to date data they can rely on. Selling Intelligence will provide the wider market picture and buying trends that resellers can use to enhance their own data and develop a foundation for a considered and rational approach to tackling sales,” said Terry Caulfield, general manager P&S sales, Brother UK.
“In the current climate, resellers may be considering introducing new printer ranges such as colour laser or wireless models into their product portfolio, but want to have the market data to justify any major moves. Our reports will provide the intelligence that resellers simply cannot get from local knowledge alone.”
To find out more about Selling Intelligence or becoming a Brother reseller please call 0844 844 9940, and select option 3.
